This article contains affiliate links; if you click such a link and make a purchase, we may earn a commission.Dôen Is Having a Rare Half-Off Sale for Mother’s Day

Anvita ReddyThu, May 7, 2026 at 9:22 PM UTC

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What to Shop From Dôen’s Rare Mother’s Day SaleDôen (Dôen)

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Sales may come and go, but Dôen’s annual Mother’s Day shopping event is one of the rare ones we wait for every year. Through May 10, the celeb-favorite label (as seen on Megan Markle and Taylor Swift) is offering up to 50 percent off past-season and current spring staples. That includes bestselling dresses like the lacy Nevara dress (worn by Dakota Johnson in yellow) and breathable knitwear such as the Cosette cardigan. With discounts this good, it’s the perfect opportunity to shop for yourself, your mom, or even coordinated looks for the little ones.

The coastal California label is known for its vintage-inspired silhouettes and romantic aesthetic, so it’s no surprise that the sale includes plenty of elegant wedding guest dress options. For the brides-to-be, we’re partial to the Solena dress—and at 50 percent off, it’s available for under $300.

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For something more polished and season-less, reach for the pinstriped Polly dress or the butter-yellow Alice Cashmere dress, both marked down by 50 percent, too. There’s also plenty of soft denim bottoms, tailored jackets, elegant skirts and tops, accessories, and shoes included in the sale—we have our eye on these gorgeous satin Wren mules.

A sale like this doesn’t happen often, so if you’re eyeing something, we suggest adding it to your cart right away, especially since sizes tend to sell out fast. Just keep in mind that all sales are final, so double-check measurements and individual size charts before placing your order.

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Source: “AOL Entertainment”